Our Idea:
Me and the group members are discussing a drama advert on teenage abuse. Much like the Hollyoaks adverts that are used for the 'this is abuse' website. We are initially thinking of showing the dominance of men in relationships.
Who i'm working with and why:
I am working with Dupinder, Rashmi and Ashwariya. The reason for this is that we would be able to share our ideas and work together without any unnecessary conflict. Furthermore, our critical investigations are quite similar therefore making it easier for my self and the other girls to think of ideas of how to link all of our critical investigation in one linked production. Rashmi is focusing her critical investigation on the Kardashians which is a reality TV show therefore we can relate the relationship status as those that are shown in the reality show. Ashwariya is focusing hers on teenagers therefore by showing a teenage couple we are able to relate to her critical investigation. Dupinder and myself are focusing on hip hop music therefore by playing hip hop music we are able to relate to our critical investigation also by referring to our actors as black celebrities we are able to relate to all of our critical investigations. This also could relate to the affects of hip hop music and the way men treat and view women.
Whilst doing my essay I have learnt of the different ways men and women are treated through black music and music videos, I am able to relate this to our linked production as by showing the abuse between a relationship and playing hip hop music in the background it could portray that by listening to this music the couple are being influenced to also behave and treat one another with a lack of respect.
Target audience:
The target audience for our linked production would be teenagers as this would relate to Ashwariyas critical investigation. The demographics would be D and E class as we would be targeting the younger, uneducated and unemployed audiences. Psychographics, to show female dominance as she gets freedom at the end of the advert from her abusive relationship.
where/which channel/when it would appear:
It would appear on TV as adverts on E4 after 8pm (meets watershed - OFCOM - rule before 9pm). It would appeal to the target audience of 16-29 year old teenagers/young women as they'd be more likely to want to get advice, help and freedom from abusive relationships.
List ten additional genre conventions you aim to incorporate:
- Drama
- Love
- Hate
- Abuse
- Relationships
- Influence of music
- Crime
- Mystery
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