2. http://www.youtube.com/watch?v=liZm1im2erU&safe=active - ASAP ROCKY , F*CKING PROBLEMS
As I am focusing my critical investigation on the representations of black music celebrities and the influence they may have on audiences. I have chosen to analyse two rnb/hip hop music videos. Beyonce is commonly represented as a higher status over men therefore showing that she is dominant and representing women as strong and united. Furthermore, as Beyonce is kicking her boyfriend out it shows that she has the power. The impact that this will have on audiences is that it would give audiences the power and confidence to stand up for themselves and not stand for anything less than they deserve therefore going with the hypodermic needle model. Beyonce commonly goes against the typical stereotype of girls as she is almost always dominant over men, this is most evident in her 'Who runs the world' song and music video. Beyonce's music video would also follow uses and gratification of escapism as by watching Beyonces music videos and listening to her music individuals are able to escape from their everyday life problems and routine.
In comparison, I have analysed ASAP Rocky's music video to F*cking problems. I have chossen to analyse this music video as it is although it is sang by black music celebrities it is completely different compared to Beyonce's music video's. Asap Rocky shows himself as dominant as well as the other men in the music video where as the women are shown and adressed to as items. The lady that is first shown is wearing quite skimpy clothes and dancing therefore showing that she is not as important as the males in the music video. Furthermore, the women are dancing sexually therefore possibly addressing them as 'sex toys' or there just for the men - bellow males.
As I am focusing my critical investigation on the representations of black music celebrities and the influence they may have on audiences. I have chosen to analyse two rnb/hip hop music videos. Beyonce is commonly represented as a higher status over men therefore showing that she is dominant and representing women as strong and united. Furthermore, as Beyonce is kicking her boyfriend out it shows that she has the power. The impact that this will have on audiences is that it would give audiences the power and confidence to stand up for themselves and not stand for anything less than they deserve therefore going with the hypodermic needle model. Beyonce commonly goes against the typical stereotype of girls as she is almost always dominant over men, this is most evident in her 'Who runs the world' song and music video. Beyonce's music video would also follow uses and gratification of escapism as by watching Beyonces music videos and listening to her music individuals are able to escape from their everyday life problems and routine.
In comparison, I have analysed ASAP Rocky's music video to F*cking problems. I have chossen to analyse this music video as it is although it is sang by black music celebrities it is completely different compared to Beyonce's music video's. Asap Rocky shows himself as dominant as well as the other men in the music video where as the women are shown and adressed to as items. The lady that is first shown is wearing quite skimpy clothes and dancing therefore showing that she is not as important as the males in the music video. Furthermore, the women are dancing sexually therefore possibly addressing them as 'sex toys' or there just for the men - bellow males.